The Power Of Email Marketing

Posted on 2 CommentsPosted in Online Marketing, Writing Ebooks

In my blog How To Promote Your Blog Post With A Marketing Plan I mention that email marketing to your database is right up there as one of the most important steps to promoting your blog. So let’s look at some of the questions asked about having a database. What is your database, exactly? Well, it is a list of people who have logged into something you are offering through an […]

Effective Advertising Ideas For A Small Home Business

Posted on Leave a commentPosted in Offline Marketing, Online Marketing

ONLINE AND OFFLINE ADVERTISING IDEAS No matter what the nature and scope of your online business is, you will always need to come up with fascinating and beneficial advertising ideas for a small business that you run. As home based businesses have no physical front door then marketing is essential. But let’s be clear what marketing is. It is the all encompassing of your brand, your name in the market […]

Marketing Keeps Home Based Businesses Alive

Posted on Leave a commentPosted in Offline Marketing, Online Marketing

Marketing of a business is an absolutely critical step towards the success of a business.  Home businesses need a totally different strategy than shop front businesses because they have to go out and find their customers, as opposed to those with a shop front that have a certain percentage of their customers find them from driving by. It is quite possible to get free or even cheap marketing so don’t […]

11 Steps to Writing A Press Release

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A press release is a very strong way to promote your product or service. It will often attract the attention of a person who would not normally come across your other marketing efforts. What is a Press Release As explained in my earlier article a press release is an information based written piece, about 350-500 words about a product or service. The purpose is to inform about the product such […]

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Sometimes You Just Have to Stop Doing It and Market It

Posted on 1 CommentPosted in Online Marketing

I have to admit that I do not find marketing particularly exciting. After over 30 years in business I don’t think it is just a matter of being burnt out (could be – coming up with new ideas is not always easy!) but in truth I think it is because I am a ‘doer’. I like creating, whether it be art works, writing, painting, sport or whatever and marketing doesn’t […]

Difference Between a Press Release and an Article

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What is the difference between a press release and an article? This is a very good question as at first glance one could think they are the same, but they are not and they each have a different purpose. Article Format The purpose of an article is to inform. To tell your reader all about the product or service that you are offering, what benefit the service or product will […]

How To Skill Yourself Up To Make More Sales

Posted on 2 CommentsPosted in Offline Marketing, Online Marketing

An interesting topic for home business operators to really think about is how they can increase sales from the client contacts that they already have. It is a proven fact that it is easier to sell to someone who is already a client than it is to someone you have to convert to being a client. So with that in mind how can you make more sales starting today? The […]