Personality will only win you a certain amount of business. If you do not have the knowledge and skills to back it up, I am sorry to say, your customers won’t stick around forever.
There is nothing nicer than doing business with friendly people, but at the end of the day, as a customer we do want good results from our inquiry. Even though you may leave a business with no purchase, as long as you feel you have gained something you will not feel your time has been wasted.
Have you ever been into a business inquiring about something and had a discussion with the sales person only to find out that there is a better product on the market for your particular requirement? Even though they may not be able to sell you what you want you will at least feel that you have received exceptional customer service.
Guess where you will go next time you are looking? Of course you will go back to the person that was so helpful to you!
Building a business is not an overnight phenomenon, it usually takes several years before you can say that you are well established.
They way to become the ‘go to business’ is to be seen to be the source of information and ultimately products for your customers.
If you have an existing business is it time to reassess your business, your own skills and those of your staff?
- Are you a responsible boss/trader?
- Are your working conditions as good as they can be?
- What is your product packaging like?
- How much marketing do you do?
- Does your staff need retraining?
- Is your customer service without dispute the best in your area?
- Do you deliver the right product and on time to the best of your ability?
- What is your motivation and commitment like these days?
- Can you trim costs without affecting your business?
These are just a few of the necessary skills and actions that need to take place in a home based business to make sure that it is successful.
Look at the list again and see what you need to do to get your business through the next couple of years.
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