Why Growing Your Business Needs Ongoing Education

Posted on Posted in Business Growth

Growing Your BusinessEducation prior to starting your own business is obviously very necessary, because it equips you with the knowledge of how to run the business and carry out tasks, but it is also, as much, if not more, important to continue with your education after you have established your business. There are many reasons why growing your business needs ongoing education, something that we will explain along the course of this article.

Education is something that we need at every stage of our life, not just till graduation or till getting hold of our diplomas. In fact, education is not only what we traditionally perceive to be something formally taught in class rooms.

People can education themselves and others through many different channels and ways, as long as they are soaking in the right information.  People can do this through:

  • internet courses
  • podcasts
  • videos
  • blogs
  • reading books or ebooks
  • attending seminars or webinars

Constant advancements in a chosen field

No matter the kind of field you have chosen to establish your home business in, there will always be constant developments in it due to modern technology and competition from others. For example, if your business was running a registry website from home, there will always be other people with similar businesses who are coming up with more innovative methods to attract customers that could potentially be loyal to you.  So in order to be one step ahead of them and grow your business, you need ongoing education.

At the minimum you need to be able to operate a home business website.

If you are going to have a strong presence online you may need to take classes on web development in order to use software such as Adobe Dreamweaver, WebDev and Microsoft Expression Studio.   You will need to learn programming languages such as HTML in order to use this software, but once you learn how to do this, you can develop a basic web page and don’t have to rely on webmasters etc. to handle your website.

Changing trends in a chosen field

Whether you are running a beauty parlor at home, or manufacture and sell homemade candles, there will always be changes in the shape of culture, demand or trends. For example, if you are a fashion consultant, you need to be kept up to date with what the latest ‘fad’ is or what is ‘in’ currently.

This is why growing your business needs ongoing education. You can educate yourself by joining groups and clubs or simply by subscribing to a few magazines and there is endless information on the internet. It’s as simple as that.

Other reasons why growing your business needs ongoing education are that it:

  • Fosters creativity
  • Allows you to discover new ideas
  • Disciplines you
  • Improves your critical thinking
  • Provides inspiration

All of these things will prevent you from growing complacent and give a boost to your sales, and profits. It will give you an edge over the others, and allow you to come up with unique selling propositions. This is the ultimate goal of all businesses, after all, and this is exactly why growing your business needs ongoing education.


Kaye Dennan is an experienced home business owner/online marketer of 7 years with a further 25 years as a small business owner. Her latest Kindle ebook is HOME BUSINESS IDEAS FOR WOMEN OF ALL AGESKaye has started a Home Business series to help home based business owners.



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